New and returned exhibitors take on the changing Chinese market   A-Girl's Co., Ltd. is participating in the Shanghai fair after a five-year absence, with the intention of further strategizing China marketing by analyzing participation and ascertaining how the Chinese market has matured. This company held a private 2018AW show in Tokyo at the start of September; presenting their collections for designers and attracting over 50 brands in the process. Their newly launched < CLOUD > product boasts 94-, 48- and 52-count yarns using raw material; ultra-fine wool of 17.5 micron, ultra-low fluff rate and shrink resistance, while the collection features fabrics offering a profound and lustrous aspect with a cashmere touch on skin alongside others retaining natural stretchability.   MORISHITA KNITTING FACTORY CO., LTD. participates within the scope of the Wakayama Knit Industrial Association; aiming to engage in market research as well as promoting WAKAYAMA regional brand < WA KNIT > products. On this occasion, their showcased products include premium ‘washi-cashmere fabrics’ exported to Europe, with all eyes monitoring how the Chinese apparel brands will respond, according to the company.   PAREMO CO., LTD. is a returning exhibitor, having made its Intertextile Shanghai debut around a decade ago. Their products include simple and plain 100% wool fabrics. Despite their previous export record to China, they commented ‘The Chinese market climate is ever-changing. Our objectives include foreseeing the future Chinese market’.   COSMO TEXTILE CO., LTD. is another returner hoping to acquire new customers; commenting ‘Chinese high-end apparel brands seek fabrics that stand out for their quality rather than their price – exactly what we target as customers. We also hope for opportunities to contact European buyers visiting the show.’ They showcase mainly natural fabrics alongside an ingenious selection of weaving/processing items; centring on cotton interwoven with nylon and/or polyester.   SUN FASHION CORP. established an overseas affiliate; Sun Fashion (Shanghai) Trading Co., Ltd. in Shanghai in 2004 and started participating in the Intertextile Shanghai from the following year; pausing from 2010 onward as they acquired many new customers and stabilising their business by participating. The decision behind their comeback reflected the following: ‘While we were away from the fair, the Chinese apparel industry changed drastically and we need to seek new customers.’ On this occasion, they showcase products, including the following supporting materials: Leavers lace and ribbons alongside specially processed items, such as those dye-sprayed by air gun.