JFW TEXTILE VIEW 2024 Autumn/Winter

< Time to Pass On to the Future >

Changing at an ever-quicker pace, our world has become mired in uncertainty, struggling for anchors of reassurance. And amid the hectic rush to take the next step forward, Earth is struggling to evolve. But even if our world and its values remain in flux, time passes unchanged. At this point, above all, we seek to embrace support and collective power in our lives, supplemented with the sweeter scenes we enjoy. What we crave is a chronology cocooned in cheer, encapsulating past, present and future, while looking ahead and tracing the timeline we treasure.



<Overall colour trends>

Since colours constantly reinvent themselves over time, the elements and mood of each occasion need to be reflected in a palette on point. Like tonalising our reminiscence, creating contrasts, the strong and weak or the soft and mild... this season will welcome in a spread of shades that tactfully tie in personal emotions and the chronology now unfolding, with enriched and profound hues.