JFW Japan Creation

JFW-JC 2009 A/W Special Part1 October 15(Wed),2008

JFW Japan Creation 2009 A/W Opening Today With new business in designers collaboration and ecology labeling

photo_Trend & Index corner is attracting audience from the first day

The main theme is "Reconsideration of consciousness of beauty." You can sense the progressing JFW-JC and nature of beauty.

Trend Index
When you enter the Tokyo Bit Site, and walk down to West 1, 2 Halls, you'll find yourself in an atrium of with a high ceiling. In the present JFW-JC, this atrium contains the reception, Index, Trend corner, and Supporting Industries corner.
The main theme of 2009 A/W is "Reconsideration of consciousness of beauty." In addition to the three trends, we added Ecology Mode in consideration of recycled textiles, organic materials, and the environment, by combining soft environment-friendly materials. In total, we propose four topics.

<Trend theme>
- Mujo

Like a spiritual world of Zen. Dynamic emotion and dramatic activity are woven into a serene word of tranquility. Soft and delicate touch, light and pop sensation. Materials of flexible and vivid quality. A cool and sophisticated color.

- Eros

A dangerous moment. An expected fleshy flash, with lively psychedelic impact. In a narrow gap of reality and dream, you'll be intoxicated by a sweet illusion.
Fancy, silky, high-tech, moire, holography, charming and mysterious expression, bright color like phosphor. New gorgeous and modern feel is expressed in free colors.

- Patissier's craft

Precise taste, extreme flavor, like the patissier's craft, creative finish is realized by the professional technique. Clean appearance. New changes brought by yarn and weaving. An extreme taste is combined with a pinch of bitter color.

Ecology mode
　 Ecology labeling is classified in four colors.

Green　Label
Brown　Label
Blue　Label
Black　Label

For environmental-friendly material
For environmental-friendly manufacturing process
For environmental-friendly process
For ecology consciousness and fashion consciousness

http://www.japancreation.com/english/2009aw/trend/

Regenerating existing fabrics

"Reconsideration of value" is a new and old topic for regenerating a fashion of today from textiles and patterns of yesterday. Designers Collaboration is a new movement participated by 15 groups of designers including four apparel companies and four brands, together with 34 companies (organizations) from the business textile zone. Works of 2009 A/W season are created.


Yamato Dress"Mimpie"	GASA*

Mimpie of Yamato Dress Co., Inc. is a brand for women based on fairy tales. Like a silhouette, a black rider's down jacket melts into a shade of foil print of same color. Embroidery of same delicate pattern as the print is regenerated. It's a world of new expression.

GASA* is characterized by product dyeing and product washing. In addition to the traditional grass dyeing, a new technique of "rusty dyeing" is introduced. A style of interesting nuance is created. In the organic cotton material which is usually used in homeware, ukiyoe fashion is introduced together with geisha wearing kimono. Fashion consciousness is emphasized. A light-touch message of "Cogito ergo sum.”

photo_JAPAN Tex-Promotion Industry-Academy collaboration

Expansion of processing expression by industry-academy collaboration

A special booth in the hall is released for the works of 16 teams (10 schools) winning the final examination of Japan Tex-Promotion FORM PRESENTATION. Challenging the common subject of " Expansion of processing expression," 55 teams (14 schools) entered the competition, and 16 teams were selected after two examinations, and works were fabricated, and displayed by collaboration with textile, dyeing, and processing manufacturers.

Industry-Academy collaboration intended to find new talents having deep knowledge of textiles and having creative design concepts. The teams passing the final examinations are granted chances of creating original fabrics through cooperation by supporting 14 processing manufacturers and 9 material manufacturers. The products of the following schools are exhibited this time.

Ueda College of Fashion, Esmode Japon Tokyo School, Osaka Mode Gakuen, Kanazawa College of Arts, Kuwasawa Design School, Tokyo Mode Gakuen, Dress Maker Gakuin, Bunka Women's University, Bunka Fashion Graduate University, Bunka Fashion College

http://www.japancreation.com/texpro/

Easy to understand by trend classification

　
Support Industry corner accumulating the fashion materials is classified by trend. It's more accessible.

Kiyohara and Company

Kiyohara & Co., Ltd.: Booth No.D-02
Proposing a wide variety by original concepts

Kiyohara & Co., Ltd. joins third time since 2002 including the period of former JC. Preparing for 2009 A/W, the company compiled four concepts, RETRO, HUNTING, SPACE, and FUN, and is proposing a wide variety of original subsidiary materials conforming to the trend.
Bags, belts, necklaces, and other fashion goods are gathered together. In the global corner, materials available in China are displayed as part of the company's global network.
While proposing original trends, the house is exhibiting subsidiary materials and fashion goods suited to the trends, and is demonstrating the proposal ability of high precision, and flexible variation applicable to diverse fashion scenes.
http://www.japancreation.com/english/2009aw/exhibitor/detail.html?id=821

Shindo Senikogyo, Co., Ltd

Shindo Senikogyo, Co., Ltd.: Booth No. I-01
Wide appeal from fashion to function in five corners

Shindo offers five corners: sports/function good, ecology, materials, S.I.C, and lace collection. New products include metallic trimming cords and blades with antique-like depth, and herringbone ribbons having a crystal brilliance.
The sports/function corner will allow you to experience the use of the function goods for deodorizing, reflecting, accumulating light, repelling water, or feeling cool. The ecology corner features organic cotton, chemical recycled goods, and environmental-friendly items. The materials corner exhibits inside belt, tuck-up tapes and others not visible in daily life. S.I.C is the original brand of the company, and a new lace collection will released next January. A total of 2100 items of 220 lace types will be shown as advance release.
http://www.japancreation.com/english/2009aw/exhibitor/detail.html?id=261